3D takes doctors through the heart in medical simulator
Attracting, holding and communicating a messages to audiences at a trade exhibition is at best a difficult task. Given the pharmaceutical sector rules about brand promotion and marketing it can be nigh-on impossible.
So it was quite an achievement for one company to coax more than 2,300 medical practitioners to its stand at a trade show in 2013, a simulator ride delivering a mix of entertainment, fun and serious information is a natural step to entice doctors who had spent three days in a lecture hall and are looking for something a little different.